Kirby Risk Connected Fall 2022

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It’s not every day you can give your customer the opportunity to be first to try out what could be a game-changing new product. When ABB needed a facility to film and photograph their new Ty-Rap® in use, they reached out to Kirby Risk. ABB Installation Products was in the process of launching its new Ty-Rap® TyGenic™ antimicrobial detectable cable tie. The cable tie is molded from an FDA compliant proprietary nylon resin blend that contains both an EPA-registered antimicrobial additive and detectable particles. The antimicrobial additive is effective against a broad spectrum of microorganisms, including various bacteria, viruses, protozoans and fungi, such as mold and mildew, according to ABB. A regular cable tie has notches and

grooves where microorganisms collect and reproduce. “The TyGenic™ cable ties are the first antimicrobial and detectable two-piece cable tie available in the market today,” says Brian Barr, Market Development Manager F&B for ABB. For years ABB had two separate offerings: a one piece antimicrobial cable tie and a traditional detectable cable tie. After receiving feedback from the food and beverage industry that a single cable tie with detectability and antimicrobial performance features was needed, ABB put its engineers to work resulting in the TyGenic™ cable tie.

tie in use to include in marketing and sales materials. Because the TyGenic™ Ty-Raps® are specifically designed to support food and beverage applications, ABB wanted a distributor engaged with the food and beverage industry. “We had initially reached out to a couple of strong food and beverage focused distributors across the country,” says Barr. “Kirby Risk was the first distributor to connect us with a willing plant location. All the requests were sent at the same time, and Kirby Risk immediately jumped at the chance to get us connected with a food and beverage facility for the new Ty-Rap® TyGenic™.” Paul Fleck, Industrial Account Manager for Kirby Risk Electrical Supply, knew just what customer to ask. “I thought maybe

As part of the launch, ABB needed photos and video of the TyGenic™ cable

12 CONNECTED | FALL 2022